These campaigns are a regular part of our on-going optimization programs. 

When a person types in a search word on Yahoo or Google, etc., they make a choice.  They are trying to find out good websites to go to for getting the information they need.  “Pay per Click listings are visible mentions of your company and what you offer – that become visible when the person clicks on “search” after typing in a search term.  

And some listings are more visible than others.  The closer to the top of the listings, the more visible.  With Pay Per Click, you can choose a budget, choose a desired position or ranking in the listed search returns, and choose the search terms. 

Some search terms cost more than others to bid on.  Check out this great search term help feature: